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The Leapmotor B10 at €29,900 in China before becoming European

This page is translated from the original post "Le Leapmotor B10 à 29 900 € chinois avant de devenir européen" in French.

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Leapmotor B10

Leapmotor accelerates its offensive with the B10 arriving in Europe and is already preparing for local production.

The Chinese manufacturer is sending its new electric SUV, the B10, to conquer Europe. The first stage will take place on September 8, 2025, at the IAA Mobility show in Munich, where the model will be unveiled to the public before immediate delivery launches.

Built on the LEAP 3.5 architecture, the B10 presents itself as an intelligent, connected SUV designed for long-distance autonomy. With a starting price set at €29,900, it aims for a highly competitive positioning in the European market, where pricing pressure has never been stronger.

A lightning strategy

Leapmotor moves in stages, but without wasting time. The first vehicles will arrive directly from China to meet demand as early as autumn. Following this, the brand will transition to local production: by the third quarter of 2026, the B10 will roll off the assembly lines of the Stellantis factory in Zaragoza, Spain. This site will also produce the future B05, which will be presented in Munich at the same time as the B10.

This approach allows Leapmotor to combine speed and credibility. European customers will quickly have access to the model, while local production will ensure a sustainable industrial foothold and better competitiveness against established players.

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Europe is just a key piece of a much larger plan. Leapmotor aims to expand its sales to over 30 countries by the end of 2025, supported by an international network of 700 points of sale and service. But it is indeed in Europe that part of its reputation will be at stake: succeeding in this demanding market would be a strong signal of its maturity and resilience.

With this launch, Leapmotor is not just exporting cars. The brand intends to prove that it can establish itself as a major global player in electric mobility. Munich will be its first major test.

READ ALSO: Leapmotor’s impressive health contrasts with Stellantis’s troubles

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