Volkswagen Returns to Reality to Survive
- Published on 14/09/2025 15:19
- Modified on 22/09/2025 15:46
After three years of reflection, Volkswagen presents a new direction focused on its core values.
Volkswagen showcases at the IAA MOBILITY 2025 in Munich the results of three years of development, illustrating the manufacturer’s commitment to reinventing itself in response to changes in the automotive market. Under the concept “True Volkswagen,” the brand affirms its intention to return to its fundamental values: a clean design, high quality standards, attractive value for money, and innovative technologies.
The new direction is reflected in a renewed lineup, combining thermal, hybrid, and electric models. The new ID. Polo and ID. Polo GTI, unveiled in camouflaged versions, as well as the compact SUV concept ID. CROSS, illustrate this approach. Volkswagen also plans to gradually launch four electric cars in the small and compact segment starting in 2026, including the ID. EVERY1, with a base price close to 20,000 euros. This strategy aims to expand the electric offering while maintaining economic attractiveness for the customer.
Volkswagen simpler, more accessible
At the same time, the brand continues to support its thermal offerings with the new T-Roc, Tiguan, Tayron, and Passat, complemented by special models like the ID.3 GTX FIRE+ICE. The harmonized naming approach, transferring traditional names to electric models, illustrates Volkswagen’s intention to maintain brand continuity amidst a transition.
Beyond the models, Volkswagen places design at the heart of its strategy. Under the direction of Michael Mauer and Oliver Blume, the design philosophies of Volkswagen, Porsche, and Scout Motors are presented, based on archetypes and typological models. For Volkswagen, the “Pure Positive” concept translates into stability, friendliness, and creativity. At Porsche, design continues to combine power and boldness, while Scout Motors focuses on utility, robustness, and connection with the user and the environment.
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These initiatives demonstrate the group’s commitment to strengthening the identity of each of its brands and preparing for the future. However, while intentions are clear and the resources committed are significant, only the market and customer acceptance will determine the extent to which these new directions translate into concrete success for Volkswagen. The IAA 2025 marks an initial visible milestone of this strategy, but the effectiveness of this reinvention remains to be confirmed in the coming years.
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This page is translated from the original post "Volkswagen revient au vrai pour survivre" in French.
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