A minimum wage per month for a lease without a down payment at Maserati!
This page is translated from the original post "Un Smic par mois pour la LLD sans apport chez Maserati !" in French.
- 16/09/2025 9:49
It is commonly said that luxury cars are reserved for those who can afford them, but Maserati seems to want to democratize it.
It is unclear whether Maserati is trying to entice or provoke. The Italian brand is launching a long-term rental offer for its electric SUV Grecale Folgore: €1,470/month, no down payment, over 24 months and 20,000 km. All packaged in a slogan worthy of an energy drink commercial: Excitement: on. Passion: on. Life: on.
The price, astronomical for 99% of the French, is not really the issue. After all, a Maserati has never been designed to blend into the category of accessible cars. What is troubling is the wording. Talking about “long-term rental with no down payment” for a luxury car gives the impression of a complete disconnect with reality. It feels like the advertisement for an affordable family car, but transposed to an object that remains reserved for a handful of clients.
Maserati is wrong in its approach
Why not, while we’re at it, a “Social Premium Leasing”? The idea is almost amusing. More seriously, there is a tone problem because you cannot present an offer dedicated to those who cannot afford to buy a car at a price equivalent to a monthly net minimum wage.
What Maserati would gain by highlighting is not a pseudo-accessibility but rather a more logical approach: offering short-term rentals, a few months with no commitment, at a price comparable to a high-end credit monthly payment. The potential customer, the one who can really buy, would enjoy the Maserati electric experience in real conditions before deciding on a firm purchase. A sort of taste of modern luxury, obviously reserved for those who can show their worth.
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Because at the bottom line, the question is simple: who are we addressing? The passionate with a solid wallet does not need a “long-term rental with no down payment” guise to be convinced. And the rest of the market can only shrug at an offer that sounds hollow. Maserati wanted to modernize its narrative. It mainly revealed its disconnected side. Excitement: on. Coherence: off.
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