The Renault Pub Reopens Its Doors on the Champs-Élysées
This page is translated from the original post "Le Pub Renault rouvre ses portes sur les Champs-Élysées" in French.
- 18/09/2025 9:16
But in a new era, new brand: The Renault The Carwalk parade takes place on the Champs-Élysées.
With the opening of the Renault The Carwalk parade, the diamond brand marks its return to the Champs-Élysées. This new space is not just a showroom: it aims to be a cultural hub, blending exhibitions, dining, shopping, and artistic programming. The challenge goes beyond a mere commercial showcase. Renault seeks to reaffirm its identity in the heart of a symbolic location, as the automotive sector undergoes deep changes.
In a market in the midst of transition to electric, where manufacturers compete both on innovation and image, occupying the Champs-Élysées sends a strong signal. Renault stands out from its competitors by maintaining a physical presence on the most famous avenue in the world, while other brands have preferred to withdraw. The goal is clear: to remain embedded in the collective imagination, attract an international audience, and showcase its industrial transformation.
Renault makes a statement
The architectural choice illustrates this strategy. The central helical ramp, 170 meters long, symbolizes the road, a historical playground for the brand, while offering an immersive experience. The space, adaptable and open to a variety of cultural events, reflects a desire to broaden the approach to the automobile by associating it with art, fashion, and pop culture.
The inauguration, featuring the Renault 4 E-Tech electric, underscores this dual movement: embracing heritage and embodying modernity. Reviving an icon from the 1960s in an electrified version is a calculated gesture, aimed at recalling Renault’s historical role in popular motoring while adapting it to the current challenges of energy transition.
This place also marks a historical continuity. Since 1910, Renault has regularly occupied 53 Champs-Élysées with concepts that have become emblematic, from the Renault Pub to the Renault Workshop. The new formula seeks to go beyond a simple display of cars to become a fully-fledged cultural and tourist destination.
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With The Carwalk, Renault is not just showcasing its models: the brand is trying to reinvent its relationship with the public. By placing experience and emotion at its center, it aims to remain visible and relevant at a time when the automobile, often criticized, needs to find new grounds for expression.
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