Ford Explorer still getting cheaper: starting from €33,640!
This page is translated from the original post "Ford Explorer toujours moins cher : dès 33 640 euros !" in French.
- 21/09/2025 9:23
Between XXL discounts and the increase in the CEE Grant, the Ford Explorer electric SUV is trying to find its relevance by further lowering its price.
Things are going poorly for Ford on the Old Continent. The range of thermal vehicles is aging and now largely unknown, due to a lack of advertising investment to maintain presence. The same goes for the electric segment where the industrial gamble of rebadging the Volkswagen ID.4 and ID.5 to create the Ford Explorer and Capri is not working.
Thus, the bad news came a few days ago, at the beginning of September 2025: Ford Europe will eliminate 1,000 jobs in Germany, at its Cologne plant, due to insufficient demand for its electric vehicles.
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Ford Explorer, an misunderstood SUV?
Let’s be factual: the Ford Explorer is an excellent product… facing fierce rivals. Starting with Tesla, whose best-seller Model Y is not so far off in terms of pricing, but definitely in terms of performance. Power, range, equipment, charging network, residual value in the used market, everything encourages buyers to choose a Tesla over a Ford Explorer when looking to go electric.
This highlights the weight of industrial legacy: modernizing a manufacturing tool designed for decades for thermal engines to transform it for electric production undermines the economic model. Ford is not the only one in this situation. But today, to continue progressing, the American manufacturer must discount its cars in Europe.
An interesting floor price?
When browsing through the stock inventory of the manufacturer, one can see that dealerships are trying to clear out their inventories. The Explorer, even offered with interesting options (paint, tow bar, etc.), benefits from a systematic discount of 4,000 euros.
Additionally, starting October 1, 2025, all French households will be able to benefit from the new amount of the CEE Grant (formerly ecological bonus) of 4,100 euros. Thus, in its entry-level EV Style version with its small 52 kWh battery and 170 horsepower, the Explorer drops to 33,640 euros.
A well-thought-out price that puts it in competition with its rivals from the lower category in terms of dimensions, such as the Renault 4 or Hyundai Kona. Alas, it’s unsure if this will be enough to restart the engine… due to a lack of media coverage.
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