Harley-Davidson Soon to Be 100% Electric?
This page is translated from the original post "Harley-Davidson bientôt 100% électrique ?" in French.
- 23/01/2023 10:30
That’s at least what Jochen Zeitz, Harley-Davidson’s CEO, hinted at during an interview with Dezeen magazine.
The famous American motorcycle brand has already undergone its transformation, producing its first 100% electric bike as early as 2019. This roadster, named Harley-Davidson LiveWire offers a power of 105 hp and delivers performance comparable to, or even better than, thermal models, with a 0 to 100 km/h acceleration in just 3 seconds. Thanks to its 15.5 kWh battery, it theoretically can reach 235 km of range.
To ease the pain of the €33,900 asking price for this gem without exhaust sounds, a small bonus is available in France, around €900. Enough to cover recharges for a while.
However, Milwaukee’s company is unlikely to stop here. During an interview with our colleagues at Dezeen, Jochen Zeitz stated that Harley-Davidson will eventually become a fully electric brand.
“If you look at the last 120 years, the company has always evolved, it has never stopped,” he said. “Now, just as the founders did back then by trying to reinvent or invent something unique, it’s obviously something that we, as a corporate brand, also need to do.“
If the goal is, of course, to retain a customer base of enthusiasts (and there are many) who prefer combustion engines, Harley-Davidson also aims to attract new buyers, whether they already own a motorcycle or not.
Harley-Davidson Celebrates 120 Years
“The brand is not just to inspire those who buy bikes; it is inspiring to others, which is why we put so much effort into clothing and accessories to truly extend the brand to broader customer bases—customers who might or might not just be interested someday.“
While waiting for the presentation of new charging models, Harley-Davidson is preparing to celebrate its 120th anniversary (the brand was founded in 1903) and is currently refurbishing its historic premises, planning to create a public park that can accommodate up to 700 motorcycles.
Read also: Serial 1: Harley-Davidson launches its electric ATVs
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