ID. Club Volkswagen: for private test drives

To dispel misconceptions about electric cars, Volkswagen aims to introduce its range to those willing to take the leap, through the experiences of its own ID models’ customers.

When a manufacturer launches a new model, there are multiple ways to communicate. First among them is traditional press coverage, which relays information during specific events aimed at journalists. There are also influencers who use social media, and finally advertisers who post advertisements on social media, media outlets, or in busy public areas.

While electric cars are increasingly becoming mainstream, the majority of potential customers still hesitate to make the switch due to obvious concerns about cost, charging solutions, and range.

It is because of these hesitations that the German automotive leader Volkswagen came up with the idea of launching the ID. Club. Comprising brand ambassadors who are themselves owners of ID models, this program offers remote interactions with interested French individuals who still have many questions. The Volkswagen ID. Club also offers this audience the opportunity to test the manufacturer’s latest models by appointment.

Two Websites for the Volkswagen ID. Club

To do this, you need to access the online platform based on your preferred model: schedule a test for the Volkswagen ID.3 or schedule a test for the Volkswagen ID.4. The mini-site developed for Volkswagen allows you to enter your location and find a owner near your home. Similar to booking a service appointment, you simply choose a date and time, then enter your contact details to finalize the last steps.

The main advantage is gaining insights from an ambassador who drives their car daily and regularly encounters charging and maintenance issues. That’s a smart idea!

Also read: Comparison Test Renault Megane E-Tech vs. Volkswagen ID.3