Bootleggers in the second-hand bicycle market

Reselling or buying second-hand sports gear, via a website and a web app: this is the niche of Barooders, which is targeting the refurbished bicycle market.

The bicycle market is experiencing growing demand, already accounting for 43% of the most sold means of transportation in France, according to the Cycle Observatory. The buying and selling platform for second-hand sports equipment, Barooders, is capitalizing on this trend and aims to become the leading player in the refurbished bicycle market in France. Secondhand has undeniably become a major trend in recent years, driven by increasing awareness of the environmental impact of mass consumption. However, it must be noted that many French people still prefer to buy new products.

Secondhand to compete with rental services

The startup’s main goal is to offer affordable ecomobility solutions and boost the purchasing power of its users. They can already choose from a broad selection with over 6,000 bikes (mountain bikes, road bikes, electric bikes…), at heavily discounted prices, with average savings close to 40% compared to new prices. A satisfaction or refund service within 15 days adds a layer of security for buyers.

To directly compete with rental offers such as those offered by Veligo, Barooders provides the flexibility of paying in 10 installments across all bikes, and up to 36 installments for certain products. This makes it possible to own a bike at the cost of a simple rental.