Jason Statham: Master of Self-Deprecation for Volkswagen

Volkswagen scores a big hit for the launch of the e-Transporter with Jason Statham as the star.

Volkswagen Commercial Vehicles is making waves by partnering with Jason Statham, the action movie icon, for the launch of its new 100% electric e-Transporter.

The nod to the film The Transporter, which made Jason Statham famous, is obvious. This cult film from 2002, directed by Louis Leterrier and Corey Yuen, features Statham as Frank Martin, a former soldier turned courier specializing in clandestine deliveries. With strict rules—”No names,” “No questions,” “No surprises”—Frank finds himself embroiled in a perilous mission to protect a human cargo while facing formidable enemies. Known for its spectacular action scenes and memorable car chases, the film left a lasting impression and spawned a saga.

The actor, known for his tough-guy roles, plays on this image with obvious enjoyment—and a delightful sense of self-deprecation—posing next to the electric utility vehicle. This shows that creating good advertising for a not-so-glamorous product is easy when you have a good actor.

The new e-Transporter, now available for order in France, marks the 7th generation of an iconic model. Offered with two electric motor options (136 hp/100 kW or 286 hp/210 kW, both paired with a 64 kWh battery), the utility vehicle promises respective WLTP ranges of 330 km and 318 km.

Starting at €49,300 excluding tax, the e-Transporter offers two wheelbase options (L1: 5.05 m and L2: 5.45 m) and a richly equipped single finish. Standard features include a 13’’ touchscreen, emergency brake assist, air conditioning, and LED headlights. Comfort, safety, and technology combine to appeal to a demanding audience, whether professional or private.

With this 100% electric version, Volkswagen completes the full electrification of its utility vehicle range in France. The e-Transporter fits into a global strategy aiming to offer “the right van for every customer,” alongside the Multivan and ID. Buzz.

The partnership with Jason Statham gives the launch an aura of power and style. By leveraging his fame and iconic image from The Transporter, Volkswagen pulls off an audacious move: modernizing its classics while appealing to an audience that values toughness and innovation.

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