35 Brands at the Detroit Auto Show, including Tesla

As the doors of the Munich IAA close, the main automotive players are heading to the United States for the Detroit Auto Show.

Although losing some speed like its European counterparts, the Detroit Auto Show founded in 1907 remains one of the most prestigious automotive events in the United States. The organizers can now look forward to an exciting 2023 edition. 35 brands have responded to the automotive cradle’s call to offer visitors a brands’ gathering worthy of its glory days. The event will take place from September 13 to 24 at Huntington Place.

Among the historic manufacturers producing models on American soil, we can mention Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lexus, Lincoln, Ram, Toyota, and of course Volkswagen.

The Europeans Respond to Detroit’s Call

Other major brands will be represented by their local distributors: Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Honda, Hyundai, Infiniti, Jaguar, Lamborghini, Land Rover, Maserati, McLaren, Mercedes-Benz, Mini, Polestar, Porsche, Rolls-Royce, and Volvo.

The big surprise of this show is the strong presence of European manufacturers, gradually reopening their stalls after a slowdown highlighted during the mourning Paris Motor Show. Letting the Chinese enjoy the entire media exposure for a while is one thing, but on the highly protectionist American soil, it would be a serious strategic mistake. Tesla, which has not participated since 2015, will also be part of the event. It remains to be seen which vehicles the manufacturer will bring to its booth. It wouldn’t be surprising if the highly anticipated Cybertruck makes a bold appearance to support the new Tesla Model 3 introduced this week. It will probably still be too early to see the new Model Y Project Juniper, but who knows…

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