Polestar mocks dinosaur juice addicts
This page is translated from the original post "Polestar se moque des accros au jus de dinosaure" in French.
- 23/09/2025 11:28
No matter if it doesn’t sell a single car, it took courage to take on oil, and Polestar did it.
On the occasion of Climate Week NYC, Polestar launched an unconventional anti-fossil fuels campaign. In the streets of Manhattan, passersby can come across eye-catching posters filled with sincerity and humor: “Addicted to dinosaur juice?” or even “Is it your dad’s fault?”.
Behind these punchlines lies a serious message from the Sino-Swedish manufacturer: our dependence on gasoline resembles a “toxic relationship.” To drive the point home, Polestar even created a hotline, like a support line for addictions, where one can hear shocking arguments about the harmful effects of fossil fuels and discover more sustainable alternatives.
Deconstructing the Fabulous Oil
So, will this kind of initiative make a New York motorist swap their V8 pickup for a brand-new Polestar 5? Probably not immediately. But it’s a marketing stunt that dares to break away from conventional paths. While other automakers delay or retreat from their climate promises, Polestar prefers to shake things up, with a quirky tone that grabs attention.
Fredrika Klarén, head of sustainability, summed it up during a panel: “We challenge the industry, policymakers, and consumers to move beyond outdated technologies.” And even if the campaign doesn’t convert crowds overnight, it fuels a necessary discussion. Because behind the humor, the figures are chilling: combustion engine cars are responsible for over 15% of global energy-related emissions. Polestar also reminds us that electric vehicles can reduce CO₂ emissions by nearly 73% over their lifecycle, provided the electricity is clean.
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In short, the “Addicted to dinosaur juice” campaign may not trigger mass purchases, but it places Polestar at the heart of the debate. And frankly, just for making us laugh this morning, we thank the company’s communications team.
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