MG guarantees its batteries for life and we don’t care!

In order to provoke the shift to electric cars, manufacturers are ready to do anything. Like this useless MG warranty.

The British car brand MG, now flying the Chinese flag, has announced a surprising new warranty. This is not just a few more years, but a lifetime battery warranty for the vehicle and an unlimited number of kilometers. It should be noted right away that this new warranty is currently only available in Thailand and applies to four models: the MG4 and MG Cyberster which are also sold in Europe, and the MG MAXUS 7 and 9 reserved for the local market. At this point, it is still unclear if this is merely an isolated initiative from the local branch and if the warranty will be extended to other regions. However, since it is common practice in the industry to test innovations in a small market to assess their impact before a wider rollout, it would be surprising if MG’s headquarters were not involved, or at least aware.

The goal is, of course, to reassure consumers by alleviating one of their main fears, namely the costly replacement of their car’s battery after just a few years of use. It’s the old syndrome of changing batteries in a household appliance… There is also the fear caused by the decline in capacity of mobile phone batteries after 3 years. Right on the dot of the warranty for those batteries! From there to talk about planned obsolescence…

Thank you anyway MG

But an electric car is not a radio alarm clock or a smartphone, despite what its detractors say. A car is never used 7 days a week, 24 hours a day unlike a phone. An average user will recharge their car every 5 days, and knowing that current batteries can handle nearly 1,500 charge cycles without flinching, that gives us… Nearly 20 years of use! Let’s put it this way, the rolling chassis or the plastics of the car will give out before the battery. Major manufacturers like Peugeot now offer 8-year warranties for batteries, which is more than sufficient. Nowadays, it is rare to keep a car for that long.

So of course, we would applaud with both hands if tomorrow all batteries are guaranteed for life. A gift horse shouldn’t be looked in the mouth, so anything that benefits the consumer is welcome without being fussy. But we maintain that it is pointless and that it is better to emphasize the exceptional reliability of electric cars rather than their potential flaws.

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