Photomaton offers driver’s licenses!

Photomaton turns the tedious task of taking a ID photo into a jackpot, or when having your portrait taken opens the doors to freedom.

It’s the unexpected and delightful surprise that Photomaton has in store for us. Far from simply taking portraits that meet official standards, the leading photo booth company is taking on a much bigger challenge: easing the burden of driver’s license costs on wallets. How? With a big contest offering a few lucky winners the chance to get their license without breaking the bank.

Until June 9, 2025, all booths equipped to take digital photos for the driver’s license transform into entry tickets for this unique contest. The principle is simple and cleverly designed: each digital photo generates a unique code printed on your photo strip. This little password could open the way to a partially — or fully — funded driving license, if luck is on your side in the draw.

Here’s what’s on offer in this playful campaign:

• First prize: Code, 20 hours of driving lessons, and the theory test (value 1,145 euros)
• Second prize: Code and 10 hours of driving lessons (value 735 euros).
• Third prize: The code alone (value 300 euros).

Admit it — the idea of winning all or part of this rite of passage, and its often costly budget, has undeniable charm.

For the occasion, Photomaton is going all in on social media. Between ads on Instagram, Facebook, YouTube, and fun posts to follow on their official accounts, the brand is undergoing a digital facelift that appeals directly to its target audience: the connected future drivers.

The most charming aspect is that, with 4 million digital driver’s license photos taken each year and a near monopoly, Photomaton didn’t need such a bold move to attract its audience. Yet this jovial, offbeat initiative promises to add a touch of fun to a process often seen as tedious. One thing is certain: this time, waiting in line at a booth could lead you further than expected, all the way to road freedom.

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