Marque: Lynk & Co

Lynk & Co is an automotive brand based in China, launched in 2016 by Geely, a major Chinese automaker. The brand aims to redefine the automotive sector by offering innovative vehicles and services that integrate connectivity, data sharing, and cloud platforms.

Here are some key points from the history of Lynk & Co:

Creation and Philosophy
– 2016: Lynk & Co is launched by Geely. From the outset, the brand adopts an innovative approach focused on connectivity and a different customer experience, aiming to make vehicle ownership and use more flexible and sharing-oriented.

Car Models and Technology
– Lynk & Co models have been designed to be among the most connected in the world. The cars are equipped with cutting-edge digital features and designed to be easily shareable through a dedicated app.

International Expansion
– After its launch in China, Lynk & Co quickly turned to international markets.
– The brand began its expansion in Europe, where it introduced models tailored to local consumer expectations and also established Lynk & Co clubs to provide an immersive and community-oriented brand experience.

Innovative Business Models
– Lynk & Co has stood out by offering innovative business models, including a subscription approach for vehicle acquisition, and promoting car sharing.

Collaborations and Partnerships
– The brand has partnered with various companies and creators to develop original projects and to expand its network.

Sustainability
– Lynk & Co is also committed to sustainability, integrating clean features and technologies into its models and considering more environmentally friendly production methods.

These various elements depict Lynk & Co as an unconventional brand in the automotive industry, with a technology-centered approach and innovative thinking regarding vehicle ownership and usage. The brand continues to grow and evolve, constantly seeking new ways to push the boundaries of what an automotive company can be and do.