What’s Wrong with Lynk & Co?

While the Lynk & Co 08 is an obvious technological leap, the brand’s strategy perplexes us.

With the upcoming arrival of the Lynk & Co 08 in Europe, the Sino-Swedish brand, a cousin of Volvo, is making a significant impact in the plug-in hybrid segment. The model promises up to 200 km of all-electric range according to WLTP standards, an unprecedented performance in this market, and offers a combined range of over 1,000 km thanks to its hybrid powertrain. All of this is packaged in a resolutely premium design, featuring advanced technological equipment, fast charging, and high-level driving comfort.

On paper, it is difficult not to recognize the objective qualities of this vehicle, offered in two trims (Core and More) starting at €53,995 in France. Commercialization is planned for July 2025, with a reservation system accessible online and through authorized partners.

A car and…

However, beyond the product aspect, Lynk & Co’s strategy remains, to put it bluntly, frustrating in more than one way. While the brand has an original and technically credible offering, it struggles to build a true brand image in France, or even a concrete presence. The network is limited, communication sporadic, and the “Clubs” intended to support a new form of distribution struggle to convince long-term.

The announcement of an expansion of the network in 2025, with the integration of new strategic partners, seems to be a step in the right direction. However, without clear visibility on the brand’s real ambitions in France, it is difficult not to question the coherence of the whole.

In summary, the Lynk & Co 08 could well appeal to tech enthusiasts and electric mobility fans, but it still needs to establish itself in a highly competitive French market… which, to date, remains far from guaranteed.

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