Unknown in Europe, this Toyota is a star in Japan

Since its debut in 1955, the Toyota Crown has embodied luxury and innovation in Japan. But why is the European market absent from its reach?

A true icon of the Japanese market, the Crown has stood the test of time by reinventing itself to meet the expectations of each era. With a reputation built on reliability and refinement, the Crown series is celebrating its 70th anniversary today with a diverse lineup including Crossover, Sport, Sedan, and now Estate models. This evolution reflects Toyota’s commitment to creating ever-better cars that align with the needs and aspirations of modern drivers.

The Crown Estate merges the lines of an SUV and station wagon to offer a refined, spacious, and versatile vehicle. Using the GA-K platform, it features dynamic lines and elegant proportions. With 21-inch wheels and a front bumper integrated with a colorful grille, its exterior design impresses with its modernity.

Inside, Toyota introduces an “island architecture” concept, where controls are intuitively grouped to minimize distractions. Three interior ambiances — Black, Saddle Tan, and Blue Gray (exclusive to PHEV) — add a touch of sophistication suited to all lifestyles.

The Estate offers 570 liters of trunk space, expandable to 1,470 liters through an innovative system that allows a completely flat surface of two meters. Ideal for outdoor activities, this space includes a sliding tray with accessories like a foldable table and chair, perfect for camping.

Designed for long-distance travel, the Crown Estate features MacPherson front suspension and multi-link rear suspension, along with advanced systems such as Dynamic Rear Steering (DRS) and Adaptive Variable Suspension (AVS), ensuring maximum comfort for all passengers.

The plug-in hybrid model offers an electric range of 89 km thanks to a high-density lithium-ion battery located under the floor, guaranteeing a balance between performance and habitability.

With the Crown Estate, Toyota combines luxury, practicality, and innovation to appeal to a clientele seeking a vehicle capable of meeting diverse needs while offering a premium driving experience. A promising model that could, one day, make its way to Europe to enrich the electrified vehicle segment.

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