The new SEAT Ibiza and Arona arrive in January 2026
- Published on 16/12/2025 15:22
The production of the new SEAT Ibiza and Arona has begun at the Martorell plant, near Barcelona.
Designed, developed, and assembled at this historic industrial site, both models will be available on the market starting January 2026. This production launch involves two key vehicles for SEAT, in segments that remain highly competitive in Europe: the versatile small car segment and the urban SUV segment.
These launches come at a particular time for the Spanish brand. In recent years, CUPRA, the sister brand with a sportier and more premium positioning, has captured a significant portion of the media and commercial attention of the group, especially due to a strategy strongly focused on electrification. However, SEAT continues its trajectory with a more progressive and pragmatic approach, centered on thermal and electrified models that are accessible.
Too Simple?
The new Ibiza and Arona thus evolve in successive touches. Both models benefit from an updated exterior design, modernized interiors, and enhanced technological equipment. SEAT also announces improved standard equipment and more advanced driving assistance systems, while maintaining optimized TSI petrol engines suited for daily use and current economic constraints.
Industrially, the Martorell plant continues its transformation towards a more flexible and multi-brand model. Production processes have been adjusted to improve precision, efficiency, and quality, while preparing the site for the future technological developments of the group.
In the medium term, SEAT plans a gradual electrification of its range. Mild-hybrid versions of the Ibiza and Arona are expected in 2027, while a full hybrid engine is scheduled for the Leon in 2028. This strategy contrasts with that of CUPRA, which is more focused on 100% electric models, and illustrates an intentional differentiation between the two sister brands.
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With over 6 million Ibizas sold since 1984 and more than 750,000 Aronas sold since 2017, SEAT relies on proven models to continue moving forward, without abrupt breaks, in a market that is undergoing significant transition.
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This page is translated from the original post "Les nouvelles SEAT Ibiza et Arona arrivent en janvier 2026" in French.
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