At €38,900, the Toyota Prius is priced the same as the Tesla Model Y (-€5,000)
This page is translated from the original post "À 38 900 €, la Toyota Prius au prix de la Tesla Model Y (-5000 €)" in French.
- 22/06/2024 9:10
It’s the clash of titans between the best plug-in hybrid car in history and the world’s best-selling electric vehicle.
The response was swift: as soon as Tesla lowered the price of its Model Y Propulsion to €38,990 (which is expected to soon be discontinued from the catalog, just like in the United States), Toyota followed suit with its Prius.
Sure, we see a lot less of the Prius on the streets, but it’s all about marketing positioning. Today, the Japanese car is no longer the “media” reference for low-polluting vehicles, having been dethroned by the American made in Germany and benefiting from an ecological bonus of €4,000. This is why Tesla can adjust its selling price so much. In the case of Toyota, the discount comes out of the manufacturer’s pocket.
The right price?
No matter how relevant, the Toyota Prius has always been considered too expensive in the market compared to rival electric cars that are now more efficient and cheaper to run. This price adjustment, with a base model lowered by €5,000 to €38,900, is an excellent signal.
There is still strong psychological resistance to electric cars, and the solution offered by the Prius is really interesting, with a battery allowing it to travel up to 86 km in 100% electric mode under mixed conditions, and up to 111 km in the city. With such performance, the fuel consumption is rated at 0.5 liters per 100 km. This means that a full tank of gas can last for 8,000 kilometers (40-liter tank)!
Of course, that will never be the case… Nevertheless, the new Toyota Prius, introduced in 2023, is a bundle of technology. It is far from the underpowered sedan that struggles with the slightest acceleration. It now boasts 223 horsepower and emits only 12 g of CO2/km, exempting it from any eco-tax.
At the price of €38,900, you opt for the most economical Dynamic version in terms of energy. But it is also the least “sexy” aesthetically with its small 17-inch wheels. The standard color is dark night blue.
Standard equipment
- Anti-puncture kit
- Tinted rear windows
- Automatic headlight activation
- Electric and heated exterior mirrors
- Keyless entry
- 3.3 kW onboard charger
- Rearview camera
- Speed limiter
- Adaptive cruise control that can stop completely
- Front and rear parking sensors
- 6 Speakers
- Connected navigation
- 12.3-inch color display
- Heated front seats
- Etc.
On paper, this entry-level version already meets 95% of all comfort needs. All that’s left is to make your choice between a sudden switch to full electric or an intermediate step with this highly autonomous plug-in hybrid.
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