Nissan Presents Its Arc

Between thermal fleet renewal and energy mix shifting towards electric, Nissan outlines its ambitions for 2030.

Creating value, improving competitiveness, and optimizing profitability—these are the goals of the ambitious “The Arc” plan unveiled today by Nissan. Through these initiatives, Nissan aims to increase its annual sales by one million units and raise its operating margin to over 6% by the end of the 2026 fiscal year.

The Japanese manufacturer has a long-term global vision but plans to ensure volume growth through strategies tailored to each region.

Nissan plans to launch 30 new models over the next three years, of which 16 will be electrified and 14 will be thermal models, to meet the diverse needs of customers in markets where the pace of electrification varies. Nissan intends to introduce a total of 34 electrified models between 2024 and 2030 to cover all segments, with electrified vehicles accounting for 40% of global sales mix by 2026 and reaching 60% by the end of the decade.

Nissan electric vehicles at the price of combustion engines in 6 years

In Europe, six entirely new models will expand the manufacturer’s catalog to achieve a 40% mix of electric vehicles in passenger car sales. Technology and manufacturing process optimizations are expected to reduce the cost of next-generation electric vehicles by 30% compared to the current Ariya, enabling price parity between electric and thermal models by 2030.

Additionally, Nissan will offer improved batteries with NCM, LFP, and solid-state Li-ion technologies. The goal is to cut fast-charging times by 50% while doubling energy density. LFP batteries, developed and manufactured in Japan, will be launched, helping to reduce costs by 30%.

The final piece of the puzzle: Nissan reaffirms its alliance with Renault and Mitsubishi Motors in Europe, Latin America, ASEAN, and India. The brand also does not rule out new strategic partnerships, such as the one announced last week with Honda.