Karma Gyesera: The Too Much Automobile Mirage?

For over ten years, Karma Automotive has been trying to rise from its ashes and continues to maintain a flickering flame.

Heir to Fisker Automotive, whose adventure ended due to financial and technical problems in the early 2010s, the Californian brand Karma persists in wanting to exist in the highly competitive sector of electrified luxury coupes. Its new Gyesera, unveiled with great fanfare at Monterey Car Week 2025, is presented as the symbol of yet another fresh start. But how many times have we already heard this speech?

The technical specifications are enough to attract attention. Aluminum and lightweight composite body, sharp lines, a cockpit packed with technology, and a hybrid powertrain with a range extender producing 566 horsepower, all for a starting price of $165,000. On paper, this is enough to compete with models from Maserati, Porsche, or Aston Martin. However, history calls for caution.

Karma has everything except customers

Since the launch of the Revero, Karma has mostly made spectacular announcements without ever managing to surpass a confidential circle of buyers. The sedan that was supposed to embody the pioneer of plug-in luxury hybrids has remained marginal, invisible outside of shows or brochures. The reality is harsh but true.

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The Gyesera aims to be faster, more modern, and more exclusive. Yet, one question persists, and it is fundamental: who will choose a Karma today? In a market where Tesla, Porsche, Lucid, BMW, and soon Ferrari compete for a demanding clientele with solid products, an established image, and robust after-sales networks, Karma remains perceived as a fragile outsider. In the ultra-high-end segment, reputation and trust often matter more than a few promises of software innovation.

Officially, the Gyesera opens “a new chapter”. It remains to be seen if this chapter will finally keep all its promises or if it will simply add to the long series of disappointed hopes.

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