Ferrari and Lewis Hamilton Already Stirring Up the Stock Market

Research on Ferrari’s stock market listing has surpassed that of Mercedes for the first time in history.

Ferrari stock, searched on average 15,000 times per month on Google, increased to over 28 times the average volume over the past 90 days when the Italian team announced the signing of the British champion for the 2025 Formula 1 season. With 7 World Formula 1 Champion titles, 103 wins, 197 podium finishes, and 104 pole positions, Lewis Hamilton has one of the most exceptional records in Formula 1. But above all, it’s a strategic decision for the prancing horse manufacturer, as he had been racing for Mercedes for the past 11 years. On February 1st, following this announcement, searches for “Ferrari shares” exploded by over 2700% worldwide. At the same time, searches for “Mercedes shares” saw a more modest increase of 351%.

Google Trends data suggest that the news, purely sports-related, has driven Italian automaker’s interest to historic heights, more than seven times the levels observed during Ferrari’s IPO on the New York Stock Exchange in October 2015.

The agreement will likely have a ripple effect on Ferrari sales, as the brand will benefit from the global aura of its new driver, a true international star beyond the race tracks. This is yet another proof that sports and business are never far apart.

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