Tesla bans owners from reselling the Cybertruck

To maintain its sales, Tesla will prohibit its customers from reselling their Cybertruck before a period of one year.

Is this a betrayal of a new fragility? After claiming to have received 2 million pre-orders for its Cybertruck, Tesla is facing a collapse of “transformations” into actual purchases… and therefore an explosion of refunds for the $100 deposit.

To contain this phenomenon of self-competition that would arise from an early resale of their freshly delivered Cybertruck, Tesla aims to prohibit, through the purchase contract with owners, a transfer before one year from the date of vehicle receipt. The goal is to ensure that the production volume has already become somewhat substantial and that speculation becomes impossible.

The other reason for this clause, not disclosed by Tesla, would be a second admission of its difficulty in producing the Cybertruck. If an owner wants to part with their pickup, they must first inform the brand, which will then have the priority to buy it back… and thus resell it second-hand.

If the owner breaches this article in the sales contract, Tesla reserves the right to ask for $50,000 in damages and will prohibit any future purchase of a Tesla. Quite a threat…

The commercial relationship between Tesla and its customers continues to surprise. After two years of delay – admittedly due to a health pandemic, but still – and four years after its reveal, the Cybertruck may have lost some of its appeal. But Elon Musk and the American company do not see it that way. Likewise: two weeks before the delivery launch, the selling price of the different versions is still unknown.

By always trying to do things differently from the competition, Tesla risks mainly tiring its most fervent customers.

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