Tesla Attempts to Retain Customers Disappointed by the Cybertruck
This page is translated from the original post "Tesla tente de retenir ses clients déçus par le Cybertruck" in French.
- 03/12/2023 15:54
Tesla seeks to appease its customers wishing to withdraw from the Cybertruck purchase, disappointed by the endless waiting times.
The purchase of the Cybertruck was designed in two stages by Tesla: a refundable deposit of $100 (the famous 2 million expressions of interest), then the final conversion with payment for the vehicle.
What perhaps the American manufacturer did not anticipate was the rate of customers withdrawing. The reasons are multiple: long wait times (2 years delay), prices rising by 40%, excellent performance but disappointing range… or even fatigue with a very divisive design.
Tesla provides no figures, but the atmosphere of panic has been felt since November 30th, the day of the final product reveal. The next day, a communication campaign was launched: to keep customers waiting, or if they want to switch their purchase to another model in the catalog (Model 3, Y, S, or X), Tesla offers them $1000 off the purchase price.
This is a practice that the champion of arrogance, Elon Musk, had not accustomed us to. Are business going this badly? Coincidence or not, the stock market was slightly down (-0.52%) on Friday, December 1st, the day after the reveal. Poor sales performance in China likely doesn’t help either.
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