Tesla digs its own grave with the Cybertruck

These powerful words spoken by Elon Musk himself confirm the difficulties Tesla is facing with the development and production of the Cybertruck.

Elon Musk is not one to temper his remarks. An attitude that matches his outsized ambitions, which he has demonstrated once again during a remote conference following the announcement of the automaker’s latest results. A report marked by a decline in its margins, partly due to the explosion of expenses related to Cybertruck production. The outspoken CEO also stated that he wanted to “temper expectations” around the Cybertruck, adding that the company could face “huge challenges” to increase production and make it financially positive in the short term. Let’s stay calm and keep a cool head, hoping that the hype around the pickup truck subsides.

The company announced that it has the capacity to produce more than 125,000 Cybertrucks per year, Musk adding that this figure could reach 250,000 units by 2025. As a reminder, according to initial estimates, Tesla could be sitting on no less than 2 million reservations for its Cybertruck even before production begins. Besides the certainty for owners to stand out behind the wheel of such a machine, Tesla played it smart by only asking for a refundable deposit of 100 $ to “reserve” a Cybertruck. A small sum, and in the worst case, a nice souvenir with message exchanges if the sale does not materialize. But unfortunately, this fund does not fully cover the development costs of the vehicle. Given these long wait forecasts spanning years rather than months, how many will request refunds of their 100-dollar deposit rather than be obliged to pay the remaining amount for the purchase? Is the hype around the Cybertruck really as big as it’s made out to be? The recent auction at the Petersen Museum can be considered a failure.

As always, the sale price should definitively seal the fate of the vehicle, for better or worse. The company expected in 2019 that the selling price would be below $40,000, but four years later, the overall situation does not reflect overly optimistic prospects. The manufacturer is expected to announce the final prices of the vehicle during an event at its Texas factory on November 30. Until then, one thing is certain: never before has a vehicle generated so much buzz. And what if all of this was deliberate?