How many Model 3/Y were sold out of the 1.8 million Teslas sold in 2023?

Tesla ended 2023 with the promise of selling 1.8 million cars, but its dependence on Model 3 and Model Y remains very high.

There is the raw figure that impresses: 1,804,555 electric cars sold. This already makes Tesla one of the ten largest manufacturers in the world. And then there is the detailed analysis.

Launched in December, the Tesla Cybertruck does not exactly set the counters on fire, with a production line shared with the Semi truck: 1,251 units. The Semi is not yet commercially available, but simply provided to future partners like Pepsi to accelerate its development. Its contribution to this figure is therefore minimal.

With 64,557 units sold, the Model S / Model X duo also contributes very little to the overall sales of the Californian brand. The reason is a high-end price close to 100,000 euros. At this level, competition is fierce, with brands that are much more prestigious and with higher-quality finishes. Performance takes a back seat, much to the chagrin of Tesla fans.

Next come the Model 3 / Model Y family. They account for 1.738 million units sold. The entire success of the company hinges on these two models.

Sales percentages by family:

Cybertruck: 0.06%

Model S / Model X: 3.57%

Model 3 / Model Y: 96.33%

With 96.33% of its sales secured by just two models, Tesla is therefore in a very risky position, which it obviously knows. This explains the urgent need to develop a so-called $25,000 model as soon as possible. Competition is growing, and market shares are only diminishing, even though sales will continue to increase.

But influence is measured in market share in the automotive industry, and Tesla’s catalog must continue to expand. And quickly.

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