OMODA & JAECOO: A New Chinese Manufacturer Arrives in France
- Published on 05/02/2026 8:59
- Modified on 05/02/2026 9:03
OMODA & JAECOO is preparing its launch in France with a national network already structured before even marketing its models.
Still little known to the general European public, OMODA & JAECOO relies on a major player in the global automotive industry. The brand belongs to the Chery group, the leading Chinese automotive exporter for over twenty years, present in more than 50 markets and with several hundred thousand vehicles sold each year internationally. With this solid industrial base, the manufacturer intends to establish a lasting presence in France and demonstrate that it is not just a marginal new entrant, but a group with significant technological and industrial resources.
As it approaches its commercial launch scheduled for spring 2026, OMODA & JAECOO is deploying an early establishment strategy. Upon its arrival, the brand will rely on a network of 74 sales and authorized repair points, with the objective of reaching 130 concessions by the end of the year. This network aims to ensure immediate proximity to French customers, a key element to instill confidence when a new automotive manufacturer arrives.
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The network will rest on concessions with standardized guidelines, incorporating immersive showrooms of at least 200 m² and dedicated after-sales workshops. The brand has chosen experienced local partners, already well established in their regions, to ensure a high level of service from the launch.
OMODA & JAECOO plans to offer a fully electrified range, designed for European usage and focused on technology, safety, and connectivity. This approach aligns with the overall strategy of the Chery group, which is accelerating its development in Europe amidst a transforming automotive market.
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The first inaugurations of concessions are expected in spring 2026, marking the official start of marketing in France and a new step in the Chinese manufacturer’s European expansion.
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This page is translated from the original post "OMODA & JAECOO : un nouveau constructeur chinois arrive en France" in French.
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