The Chinese are shunning this Volkswagen electric SUV, but we want it in France!
- Published on 26/10/2026 7:05
- Modified on 26/10/2026 7:06
Developed with Xpeng to conquer China, the Volkswagen ID. Unyx 08 is experiencing a disappointing commercial launch.
Volkswagen hoped for a takeoff. For now, it’s a vehicle that remains on the tarmac. Since its launch in April, the ID. Unyx 08 has recorded an average of only 267 monthly sales until August, according to ThinkerCar data cited by Reuters. The initial target was 3,622 units. The contrast is stark.
However, this Volkswagen developed with Xpeng is not lacking in flair. With its dynamic silhouette, sharp gaze, and bold volumes, it exudes a personality that could invigorate the European electric lineup. At five meters long, it also boasts a generous size.
But its style has clearly not been enough to trigger a love affair. In a market where low prices attract and high-end offerings need to impress, its positioning seems uncomfortable. Too expensive to be a bargain, not distinctive enough to assert its difference? This is a possible interpretation, rather than a singular explanation.
In the Chinese Revealer
For the difficulties are also tangible: the Xiaomi YU7 and Zeekr 7X pose formidable technological arguments, while Volkswagen’s dedicated sales network limits its visibility. The German badge is no longer enough to justify the premium price.
What if this Volkswagen ultimately found more of its audience with us? Its balance between modernity and familiar identity could resonate with a European clientele attached to the brand. Its 800-volt electric architecture also presents an interesting selling point.
Volkswagen is indeed studying the arrival of certain Chinese models in Europe, without confirming that of the Unyx 08. It would need to offer a convincing price after importation. Designed for China, but potentially more desirable here: that’s a paradox we would love to verify.
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This page is translated from the original post "Les Chinois boudent ce SUV électrique Volkswagen, nous on le veut en France !" in French.
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