MG promises not to raise its prices in 2024!

After dominating the French market in 2023, MG is bracing itself under European penalties.

What should a manufacturer like MG do when the European Union decides to hit you where it hurts the most, in the wallet? The European Commission approved on Friday, October 4th, the definitive implementation of additional customs duties on all electric vehicles imported from China. MG responded immediately and confirmed its intention not to raise prices in France. Be warned, we’re not talking about a few euros in fees, but rather an additional tax of over 35%!

MG has chosen to prioritize its customers before thinking about its profits. More accurately, it made the smart choice to offset this penalty. The punishment was so anticipated that all manufacturers had time to prepare for it. How? Simply by flooding the European market with vehicles before the sanctions took effect. It’s childishly simple, but one must have strong enough resources to store thousands of unsold cars, which therefore do not bring in any cash. The handbook for the perfect little merchant tells you that just-in-time selling is the best way to avoid bankruptcy. It’s so much easier to build only what you’re sure you can sell.

MG Motor France has thus extended its commercial offers until the end of 2024 for the MG4, ZS EV, MG5, Marvel R, and EHS. Other models, such as the MG3 Hybrid+ starting at €19,990, or the MG ZS Hybrid+ at €22,990 – which represent the majority of MG Motor’s sales in France since their introduction – will also see their prices frozen until the end of the year, although they are not affected by these sanctions.

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