Safety Over Price: Tesla’s Top Priority?

It is well known that Tesla founder Elon Musk has an absolute aversion to advertising, but only fools never change their minds.

Tesla may be preparing to release its first public advertisement, but don’t expect to see a Tesla Model 3 between scenes of Star Academy or to suffer from unbearable radio bombardments like those inflicted by an Italian sofa brand. No “two for one” offers or Black Friday deals either.

Trevor Scott, an all-out Tesla fan, posted on X what he claims is Tesla’s very first advertisement, soon to be available on YouTube. It shows a Tesla Model Y being hit sideways by a pickup truck and the airbags deploying. The question now is whether Tesla will officially release this video. It’s not impossible, as three weeks ago this digital channel showcased the new Stealth Gray color.

Elon Musk has apparently chosen his favorite tool to highlight the merits of his Teslas: social media! It’s quite different from the flashy advertisements typical of car manufacturers and focuses entirely on the automaker’s commitment to safety.

If a price war rages among manufacturers, the message of this advertisement is very clear—and quite impactful: “We are the only car manufacturer in the world with a fleet of over one million electric vehicles on the road. (In the event of an accident) We can know exactly how the seat reacts. We can know where the steering wheel is. We know when the airbag deployed to the millisecond. We now have more data than ever before. We can understand real exposure, and then we can design our future vehicles based on this information.”

It’s neither glamorous nor exciting, but it’s effective and part of a broader campaign to reassure about autonomous driving in the future.

The question now is whether Tesla will officially publish this video. Also, will the automaker ever venture into television or radio advertising, or will it limit itself to promoting its vehicles through social media?

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