Can Tesla survive in Europe with only two models?

Tesla has just quietly removed the Model S and Model X from its various online configurators for Europe.

This is not the first time Tesla has suspended orders for its high-end models in Europe. In 2021, a similar pause accompanied the arrival of a major facelift, leading to nearly two years of waiting before their return. In 2025, the scenario seems to be repeating. A technical and stylistic update was unveiled in North America in June, but no official information suggests commercialization in Europe.

For now, European customers are being redirected to remaining stocks. No cancellations of ongoing orders have been reported, but uncertainty looms. Is this a temporary withdrawal pending the arrival of the refreshed versions? Or a complete abandonment of Tesla’s premium sedans and SUVs in Europe?

Tesla takes a risky bet

However, this situation highlights a paradox: Tesla, a pioneer of electric vehicles, now finds itself in Europe with a range reduced to two mass-market models. Meanwhile, the competition has never been fiercer. Mercedes, Renault, BMW, Volkswagen, and Hyundai are continually expanding their electric ranges, covering all segments from compact SUVs to family wagons.

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Admittedly, despite what some may say, the Model 3 and Model Y still sell well. But can they alone continue to embody the innovative and ambitious image of Elon Musk’s brand in the face of better-equipped and more diversified rivals? Without a high-end sedan or a large SUV, Tesla risks losing a demanding clientele drawn to premium offerings.

If Tesla wants to remain a major player in Europe, it will need more than just a duo. Unless the affordable Tesla and the Roadster soon enhance the lineup, the question of long-term survival in the European market remains open.

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