Dacia refreshes its lineup to stay competitive
This page is translated from the original post "Dacia rajeunit sa gamme pour rester compétitive" in French.
- 07/10/2025 11:42
To stay competitive in a rapidly changing market, Dacia is entering a new phase of modernization of its range.
Long positioned on the ultra-low-cost segment, Dacia is evolving its offerings to meet a market in full transformation, marked by the arrival of new players, especially Chinese, who are challenging established perceptions of value for money.
This rejuvenation concerns all models, from the compact Sandero to the Duster SUV, including the Jogger and the electric Spring city car. All benefit from aesthetic, technical, and technological updates aimed at increasing their appeal. Dacia aims to retain its “essential” brand identity while integrating comfort, connectivity, and safety features that are now essential in the general public segment.
The updates mainly focus on lighting signatures, interior materials, and perceived quality onboard. The ergonomics of controls and digital compatibility have been improved, with better smartphone integration and more intuitive multimedia systems. Technically, Dacia continues to promote its ECO-G bi-fuel gasoline-LPG engines, while also introducing mild hybrid solutions on certain models to meet European environmental standards.
More Dacia, but better
The Duster, the brand’s flagship model, exemplifies this transition especially well. Its new generation, which adopts the CMF-B platform shared with several Renault Group vehicles, promises advances in active safety, energy efficiency, and comfort—all without compromising the ease of maintenance and robustness that are part of Dacia’s DNA.
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Meanwhile, the Spring, one of the most affordable electric vehicles on the market, is also evolving with a new powertrain offering that finally meets proper standards.
By updating its lineup in this way, Dacia demonstrates an awareness that competitiveness can no longer depend solely on price. Facing increasingly structured competition and rapidly evolving consumer expectations, the brand seeks to strengthen its position by combining affordability, modernity, and reliability.
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