Almost Forgotten in France, Can Lancia Succeed in Its Comeback?

Almost disappeared from the French radar, Lancia wants to regain a place in garages. But behind the rising sales, its recovery has only just begun.

It is not enough to have a prestigious name to bring customers back. Lancia knows this: after years of fading in France, almost everything still needs to be rebuilt. Visibility, trust, and above all, the desire to step into a dealership.

However, the brand announces a 92% increase in its registrations over the first ten months of 2026. Impressive? To put it into perspective: this represents 1,218 cars, including 91 in October. When starting from such a low point, a strong increase is expected. These figures indicate a wake-up call, certainly not yet a completed renaissance.

Become visible before becoming desirable

The approach is nonetheless worth our interest. Rather than solely relying on its past, Lancia is developing its commercial presence. Thirty points of sale are now established in France, divided between 21 Casa Lancia and nine Studios Lancia.

This network remains limited, but it provides a concrete answer to an essential question: where to discover, test, and purchase a Lancia?

The Ypsilon leads the way, with a Turbo 100 gasoline version announced from €99/month in long-term rental, after an initial payment of €3,975. A starting price to be considered as a whole.

The Gamma to widen the horizon

The new Gamma must then allow reaching other buyers. This fastback crossover in the C-SUV segment is announced from €395/month with no deposit in its Ibrida version.

Additionally, it comes with a warranty that can extend up to eight years or 160,000 km, subject to maintenance conditions. The strategy seems well thought out and interesting. The most challenging step remains: turning these arguments into a purchase preference. For Lancia, the real comeback will be played out over time.

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