Porsche 2025: Thermal Crisis, Electric Hope

Porsche sales dropped in 2025 with the end of combustion engine models, but electric vehicles and the Macan EV offer new hope.

In 2025, Porsche delivered 279,449 vehicles worldwide, a decrease of approximately 10% compared to 2024, marking one of the most significant declines since the 2009 crisis. This drop reflects the German manufacturer’s challenges in managing the transition between its historic combustion engine models and its electrified vehicles, in a context of strict regulations and increased competition in the premium segment.

This decline is largely attributed to the gradual discontinuation of combustion engine models, such as the 718 Boxster/Cayman and certain versions of the Macan. These phase-outs, imposed by strict European regulations, particularly on cybersecurity, have created a gap in Porsche’s offerings. Loyal customers to combustion engines now find themselves without immediate alternatives, which directly impacts sales.

An electrified offering still too limited

This gap is compounded by an insufficient hybrid portfolio to offset the disappearance of combustion engine models. This inertia on electrification hinders sales growth, as customers now seek zero-emission alternatives. Porsche struggles to provide an effective interim solution capable of enticing those who are not yet ready for full electric vehicles.

The impact is felt in strategic markets. In China, deliveries fell by 26%, hit by local competition and a declining premium demand. In Europe, sales follow the same trend. Only the United States remain stable, but their performance is not enough to compensate for the global decline, highlighting the extent of the challenge for Porsche.

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Despite this difficult context, electric vehicles represent over 22% of global sales in 2025. The electric Macan now appeals to the majority of customers of this model, offering a glimmer of hope for revitalizing growth. With a rapid expansion of its hybrid and electric offerings, Porsche can turn this transition into a genuine opportunity in the shifting premium market.

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