With Disney+, Audi opens a new path for in-car entertainment
- Published on 25/11/2025 11:22
Audi reaches a new milestone in enhancing its digital services by integrating Disney+ directly into its recent models.
This major partnership, launched simultaneously in 43 markets, allows Audi drivers and passengers to access the Disney, Pixar, Marvel, or Star Wars universes from the central MMI screen (while stationary) or the passenger screen (while driving). The application is available via the Audi Application Store on the new A5, Q5, A6, A6 e-tron, and Q6 e-tron, without needing a smartphone. All that is required is a myAudi account and an active data connection to transform the cabin into a true mobile projection room.
This collaboration goes beyond the vehicle: Audi is also entering “the Grid.” Two models from the brand appear in TRON: Arès, the new Disney film currently in theaters. From the Audi Q8 e-tron to a reimagined “Audi quattro Rallye,” the rings brand strengthens its cultural presence by combining technological innovation with cinematic imagination.
The car, a new playground for streaming
The arrival of Disney+ at Audi illustrates a deeper trend: manufacturers are increasingly forming partnerships with entertainment platforms. The development of ever-larger screens, better integrated and compatible with dedicated 4G/5G data reservoirs, opens a new territory for media consumption. Vehicles are becoming fully connected spaces capable of offering a smooth, stable, and secure video experience.
This is a boon for streaming services, which see it as a new growth lever as households are already saturated with devices. Audi is not an isolated case: several premium brands have taken the plunge, capitalizing on the time spent inside during daily commutes, recharges, or breaks. The cabin transforms into a digital lounge, where passengers can watch a movie, catch up on a series, or pass the time on long journeys.
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By partnering with Disney+, Audi confirms a trend that is likely to become widespread quickly: the car is becoming an entertainment hub, and streaming is a strategic asset as important as navigation or driving aids. A new scene for platforms, a new advantage for manufacturers.
This page is translated from the original post "Avec Disney+, Audi ouvre une nouvelle voie de divertissement en voiture" in French.
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