BMW teaches you to use your car better without scolding you

BMW presents three concrete projects that show how to make cars more environmentally friendly without making drivers feel guilty.

Through three experiments conducted in the Netherlands, BMW demonstrates that a well-designed application and some playful touches are enough to make drivers more environmentally conscious. Fewer unnecessary trips, smoother driving, and charging when electricity is at its cleanest. Everything relies on clear information and friendly little incentives.

First project: the “My Trips” app. Three hundred BMW and MINI drivers received a simple weekly summary: how many trips, what distance, and, importantly, what could have been achieved by walking, biking, or using public transport. The result? Those who genuinely checked the app left their cars in the garage once a week on average, and even once and a half times for short trips of less than five kilometers. In the city, this already makes a real difference.

The carrot rather than the stick

Second experience: the “Art Challenge” on the new electric MINIs. The more the driver drove in eco mode (the famous “Green Mode”), the more a beautiful illustration created by artificial intelligence grew on the central screen. Summary: participants spent 60% more time in this mode, which reduces consumption by about 7%.

Third project: “COOL,” for optimal CO2 charging. The app provides real-time information on the emissions level of the electricity grid and alerts when it’s the best time to plug in the car. With a little play and rewards, the 355 participants shifted 6% of their charging to times when the power is cleanest. And 73% of them, even those who already have a green electricity contract, say they are willing to continue.

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Innovation

• 19/11/2025 9:04

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Conclusion… no need for additional laws or taxes! Just some well-presented information and a touch of fun are enough for everyone to make an effort for the planet and for better use of their vehicles.

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