AUDI without rings for the electric SUV of renewal
- Published on 21/11/2025 14:27
- Modified on 21/11/2025 14:33
Goodbye to the four rings: Audi reinvents itself with an electric SUV tailored for China and optimized for performance and intelligent driving.
AUDI, now in capital letters in China and without its iconic logo, unveiled the E SUV Concept at the Guangzhou Auto Show. Anticipating the AUDI E8, this premium SUV marks a radical break from the past as part of the “In China for China” strategy undertaken with SAIC, aimed at competing with Tesla, NIO, and BYD in the Chinese market.
Under the hood, the E SUV Concept is built on an 800-volt architecture, similar to that of the E5 Sportback, but adapted for a 5-meter-long SUV. The power is supplied by a 109 kWh battery, capable of delivering up to 770 hp and 800 Nm of torque. The dual synchronous permanent magnet motor configuration on the front and rear axles ensures intelligent all-wheel drive, capable of managing torque distribution in real-time based on road conditions. The pure electric version is complemented by an EREV model with range extender.
The best of Audi only for China?
The ultra-fast 800V charging allows for up to 80% battery recovery in less than 25 minutes, placing the E SUV among the most efficient models in its category. The claimed range reaches 700 km (CLTC), while the 0 to 100 km/h acceleration is achieved in 5 seconds. The vehicle also integrates a LiDAR on the roof and digital mirrors, paving the way for advanced assisted driving features and a complete digital interaction via AUDI OS and the Smart Island ecosystem.
The design of the SUV combines muscular arches, imposing wheels, and “quattro” shoulder lines for a robust presence. At the rear, the illuminated AUDI logo replaces the rings, asserting the SUV’s visual identity. Production is scheduled for 2026 at the SAIC factory in Anting, already familiar with the E5 platform, ensuring a swift transition to industrialization.
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With three electric models expected by the end of 2025, the Audi without rings illustrates a technological and commercial bet: to attract a young, tech-savvy, and connected clientele while testing new electric architectures in one of the most competitive markets in the world.
This page is translated from the original post "AUDI sans anneaux pour le SUV électrique du renouveau" in French.
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