Do you prefer Audi’s style in China or in Europe?
This page is translated from the original post "Vous préférez le style Audi en Chine ou en Europe ?" in French.
- 15/09/2025 18:32
Two new Audis have marked the return to business, each on its side of the globe, offering us an interesting contrast of styles.
In China, the AUDI (in uppercase, it’s important) E5 Sportback begins its career in the local market, while in Europe, the Audi Concept C reveals itself as a futuristic roadster. These two models allow for a comparison of two very different visions of Audi design.
The E5 Sportback is the first model produced in the new dedicated factory in Anting, Shanghai. It showcases the new identity of the German manufacturer in Asia with the absence of the four rings but featuring the AUDI lettering in uppercase. Developed in partnership with SAIC, this electric sedan combines German engineering with Chinese innovation. With its smooth lines, four powertrains offering up to 579 kW and a maximum range of 770 km, it offers a rare blend of performance and elegance. Fermín Soneira, CEO of the Audi-SAIC project, insists: “We are creating a car without compromise, which unites German quality with cutting-edge Chinese technology.” The E5 Sportback embodies an Eastern vision of modern luxury: bold, connected, and immediately recognizable.
Two styles, two philosophies
In Europe, the Audi Concept C illustrates a different approach. This fully electric two-seat roadster focuses on radical simplicity and technical precision. The vertical frame redefines the front end, and the retractable roof retains the monolithic silhouette of a coupe. Inside, noble materials and touch controls create an atmosphere that is both refined and functional. The emotion here arises from the rigor of the forms and the overall harmony rather than from immediate seduction.
These two philosophies complement each other like two responses to a dialogue. The Chinese version emphasizes dynamism, fluidity, and visible technology that attracts the eye. The European version favors the purity of forms and discreet elegance. Both are appealing, but the E5 Sportback stands out for its ability to combine boldness, modernity, and performance, while still remaining true to Audi’s premium spirit.
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If Europe inspires with its technical mastery and sophistication, our slight preference goes to the Chinese vision: more flamboyant, closer to current market expectations, it makes you want to get behind the wheel to enjoy this blend of style and power.
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