Zero Motorcycles LS1: Focus on the More Affordable Electric Scooter
- Published on 05/11/2025 15:19
- Modified on 05/11/2025 15:20
The pioneer of electric two-wheelers, Zero Motorcycles, spearheading battery-powered motorcycles, is evolving its strategy: now focusing on urban scooters.
With the Zero LS1, unveiled worldwide for the first time at EICMA 2025, the Californian company is stepping away from the elite niche of high-performance electric motorcycles to enter the broader market of accessible urban mobility. The scooter thus becomes the brand’s new showcase.
Designed to appeal to city dwellers seeking efficiency and simplicity, the LS1 incorporates all the technological expertise of Zero in a compact and functional format:
• Two interchangeable batteries under the floorboard to maximize practicality.
• Low center of gravity and central motor for exemplary handling.
• Short wheelbase and standard ABS/TCS for optimal safety.
• Flexible charging at home or on public stations, with a standard 800 W charger (0 to 95% in 4h30) or a fast 1500 W charger (0 to 95% in 2h45).
• Up to 173 km range thanks to an optional additional battery.
“The LS1 is designed for urbanites seeking smart mobility, free from constraints and fuel, with modern simplicity,” explains Pierre-Martin Bos, CEO of Zero Motorcycles. “It embodies our desire to broaden access to electric mobility while staying true to our DNA of performance and precision.”
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The motorcycle remains, but in the background
Zero is not abandoning electric motorcycles, but they are no longer its flagship. The manufacturer still presents its 2026 Model Year lineup, more evolutionary than revolutionary. The S, DS, SR/F, and DSR/X models benefit from technical and aesthetic updates, including improved range and faster charging systems.
But at EICMA 2025, public attention clearly shifted elsewhere: the LS1 scooter overshadowed the new motorcycles. Launched over fifteen years ago with the ambition to reinvent the motorcycle, Zero Motorcycles now acknowledges the limits of a still narrow market. By choosing the urban scooter, the brand tackles a more popular, more accessible, and above all more commercially promising segment… but one where Chinese competition is ruthless.
What extra will Zero Motorcycles bring? For now, not much if one is to be cynical.
This page is translated from the original post "Zero Motorcycles LS1 : cap sur le scooter électrique plus rentable" in French.
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