FIAT: A 100% Virtual Dealership in the Metaverse in France?

The Italian brand launches its first French Metaverse store to sell its new car models.

This may seem a bit crazy, but it is indeed an idea from FIAT to innovate with its customer offerings. Customers can now order their car entirely online. Indeed, the Italian brand offers you a visit to a virtual dealership to view and order your vehicle without leaving home.

Moreover, this virtual visit will be accompanied by a real FIAT advisor. They will guide you through your choices and be available to answer any questions about the car.

FIAT will, in partnership with Microsoft and Touchcast, showcase its new models in its metaverse starting at the end of 2023. The New 500 range, including the New 500 La Prima and some electric cars, will be available in the metaverse. Thus, the Turin-based brand stands out from other automakers by choosing to use this technology to present its products.

What is the metaverse?

The media VICE defined the metaverse as a virtual world where individuals can interact with each other through virtual characters representing them. A kind of virtual Earth in a parallel universe. This technology is complex, and industry players do not entirely agree on its exact definition. However, Bloomberg estimates that this market will be worth 800 billion dollars by 2024.

The technology has existed for years, especially in the video game industry. Games like Minecraft, World of Warcraft, and League of Legends can be considered full-fledged metaverses. They are virtual representations of real people within a unique universe.

Therefore, the partnership between FIAT, Touchcast, and Microsoft could develop this technology within the area of proximity automotive sales, targeting a new generation of buyers.

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