The Power Plant Gets a Renovation

La Centrale, the leading automotive marketplace, announces the launch of its new website.

Offering a well-known service for new and used car classifieds, but also an up-to-date valuation tool, La Centrale is THE reference site for consumers looking for good deals, and for automotive professionals. It is also a very objective indicator of the state of the automotive market and a valuable and inexhaustible source of information for media such as Mobiwisy, it must be admitted.

La Centrale continues its innovations to simplify the sale and purchase of vehicles. Already totaling 35 million visits per month, the La Centrale Group aims to enhance access to its content and partner dealer offers by providing even more visibility and services.

La Centrale Simplifies

Used cars, new cars, Express Buyback, the Valuation, Electric, Tech Sheets, and Financing are now accessible directly from the homepage to offer consumers different entry points. The proliferation of services offered by a site often hampers its user-friendliness. The goal is to better guide the consumer to their main area of interest.

Electric Goal

Gathering over 20,000 electric and hybrid vehicles, La Centrale is now the leading marketplace for this category. To buy well, one must understand the specifics of these new cars. It will now be possible to compare range, capacity, and consumption of all electric vehicles.

Breaking Geographic Barriers

Partner sellers finally benefit from exposure that far exceeds the borders of their dealerships. By aggregating data on 50,000 used vehicles deliverable anywhere in France in early 2023, La Centrale already offered its professional partners the opportunity to expand their catchment areas and diversify their sourcing. Now, nearly 300,000 vehicles are available across France.

Finally, cash sales are a thing of the past, with LLD, credits, and leasing taking the lion’s share. In June 2023, La Centrale listed 180,000 used vehicles available with financing, showcasing offers from its partner dealers. This category has seen an increase of nearly 10% in just the last quarter.