Renault Kardian, the SUV you’ll never see

The Renault Kardian is the upcoming compact urban SUV designed for South American markets. A Renault with Dacia flavors?

Highly distinctive, the front face of the New Kardian features the “New’R” logo positioned vertically on the grille, along with the new signature lighting of the range, thus reinforcing its brand image.

With its raised ground clearance and roof bars, the New Kardian displays all the hallmarks of a modern and robust SUV. Its compact silhouette (less than 4.15m) makes it very easy to maneuver in urban environments.

The roots of the name Kardian can be found in English. Indeed, at first listen, the name evokes the word “guardian,” symbolizing protection and robustness. This impression is reinforced by the presence of strong consonants: K, R, and D. But there’s another strong evocation, as explained by Sylvia dos Santos, head of the naming strategy for the Group: “What’s interesting about Renault Kardian is its evocation of liveliness and agility. Indeed, it references the heart rate: sport, dynamism, and adrenaline.”

Besides these positive words, Renault Group likes to communicate heavily through photos of cars in darkness. This helps preserve some mystery while revealing enough to arouse interest. The metaphor is subtle. However, the photos do not leave much doubt about the connection between the Renault Kardian and the Dacia Sandero. If you’re going to choose a model, might as well pick the best-selling one in Europe!

The New Renault Kardian will be unveiled worldwide in Rio, Brazil, on October 25th.

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