Zeekr Gives It All to Succeed in Europe

As a good student, Zeekr took the time to learn the lessons of Lynk & Co and Volvo, its cousins from the Geely group.

To succeed in a young but already saturated electric car market, nothing should be overlooked. You need attractive cars, cutting-edge technology, a modern image, and of course, the ability to sell these cars!

In terms of budget, the Chinese luxury brand Zeekr has opted for a solid and proven structure by partnering with BNP Paribas Personal Finance and Arval in Europe to deploy a comprehensive range of services for its customers. These partnerships will cover several countries as part of the manufacturer’s European plan, which began in September in the Netherlands and Sweden, and aims for 2024 at least Germany and very likely France, thanks to the tricolor label of this financial partnership. This complements Zeekr’s competitive One-Stop-Shop offerings to accelerate the transition to electric mobility.

But to succeed in Europe, it is essential to establish a reputation alongside century-old brands like Mercedes-Benz, Peugeot, Audi, Renault, or Volkswagen. For this, a globally recognized ambassador is a significant asset. 2007 Formula 1 World Champion Kimi Räikkönen has been appointed as the new chief performance advisor at Zeekr, the Chinese Geely group’s high-performance electric vehicle brand. Announced by Zeekr on X, Räikkönen, 44 years old, will be responsible for making the Zeekr 001 FR “faster and more performance-oriented”.

Finally, with the shooting brake 001, the SUV X and the sedan 007, Zeekr offers attractive vehicles across each of the major premium niches.

There are two ways to succeed. Spend wildly and wait for the stars to align, or take the time to think carefully and create opportunities. At Zeekr, the choice has been made to adopt the second proactive approach.