Motul partners with BMC in the World Cup

Motul and Team BMC have signed a three-year partnership for the UCI Mountain Bike World Series.

Motul will supply the team with its complete range of high-performance cleaning and lubricating products and will benefit in return from the team’s expertise to develop, test, and validate new products. This new partnership demonstrates Motul’s desire to continue its expansion into the bike maintenance segment. A two-wheeled world offering vast opportunities for companies that have built their expertise on four wheels.

Founded in 1853 during the industrial revolution, Motul recognized the performance requirements of emerging inventions such as cars and industrial equipment. Since then, these sectors have become synonymous with dynamism and ongoing evolution. The pursuit of perfection involves mastering all processes a company will encounter. Having entered the cycling scene several years ago, Motul now aspires to bring the same level of expertise to bicycle maintenance.

Through this new partnership, Motul gains a premium media showcase and legitimacy in offering specialized maintenance products tailored to the unique demands of high-performance bicycles.

For the French company, supporting the athletes of Team BMC in the world’s biggest races further emphasizes the company’s goal to become a benchmark in two-wheel maintenance.