Tesla Gives a Gift to Owners of Competing Cars
This page is translated from the original post "Tesla fait un cadeau aux possesseurs de voitures concurrentes" in French.
- 01/01/2024 9:19
For the first week of 2024, Tesla offers free charging to all owners of competing electric vehicles.
Not a provocation, but rather an invitation to discover its charging network. Tesla does not hide it: it now sees itself more as an energy company than an automaker. Its stock market valuation relies more on its technology, capabilities in artificial intelligence, its links with SpaceX, and the social network X than on its car sales alone.
Tesla now earns a huge amount of money from energy production and sales, similar to how Apple earns billions from its music store iTunes. So, attracting customers is key, regardless of their origin. Whether or not they own a Tesla, they are now welcome to ensure a strong economic model for the thousands of charging stations and parking lots created to host them.
So, until January 6, 2024, Tesla has announced it will offer free charging to all owners of a “non-Tesla,” in 18 countries worldwide. Including France:
- France
- Belgium
- Italy
- Austria
- Germany
- Switzerland
- Denmark
- Netherlands
- Norway
- Sweden
- Finland
- Iceland
- United Kingdom
- Ireland
- Spain
- Hungary
- Romania
- Turkey
To do so, the customer will still need to have the Tesla app and register their credit card, which will not be charged. Nonetheless, the “victim” will then be in the records.
The commercial approach is brilliant. When will an equivalent campaign be launched by TotalEnergies or others to boost their electric awareness? Carrefour and other transit points have since agreed to offer free charging during customers’ visits to their stores, hotels, or restaurants.
The free charging could quickly become the ultimate marketing argument in the future.
READ ALSO: Bonus 2024: our 5 “bonus” alternatives to the Tesla Model 3
We also suggestthese articles:
Also read
