The Next Chinese Offensive is Named Chery!

Why make things simple when you can make them complicated? The Chinese group has decided to introduce 3 brands in Europe.

Chery Automobile will therefore launch SUVs from three different brands in Europe over the next two years and may decide to invest in a factory on the Old Continent as early as 2024. Let’s clarify immediately that its regional director has ruled out establishing a plant in France. The recent statements from our Minister of Finance, Bruno Le Maire, are clearly not well-received in the East.

Chery is the 8th largest Chinese automaker in terms of sales volume, far behind market leader BYD, but very close to its rivals Xpeng and Nio, which have already begun their entry into Europe. An obvious necessity for survival as competition intensifies in the country and national growth slows.

In addition to Chery under its own name, we should therefore see the arrival of the Omoda and Jaecoo brands on all major European markets, including Germany, the United Kingdom, Spain, Italy, and France.

By the end of 2025, the company will launch three SUV models for each brand, with a mix of fully electric, hybrid, and internal combustion vehicles to cater to different markets. EV sales are higher, for example, in Western European countries than in southern markets.

Among the expected models, the Exlantix 100% electric stands out. Before judging its style, it’s important to know that it is based on the technical platform chosen by Huawei for its first models. It’s thus very high quality.

Later in the year, Chery will launch its compact crossover Omada 5, recently awarded a five-star Euro NCAP rating. Its price? Starting at 30,000 euros!