Lancia Gamma: Be Careful Not to Get the Price Wrong!
- Published on 18/09/2026 7:38
With its hybrid and electric engines, the new Lancia Gamma joins an already numerous Stellantis family, where its price will be as decisive as its Italian elegance.
Lancia is preparing its return to the world of family cars. Unveiled on September 16 at the Italian Ministry of Enterprises and Made in Italy, the new Gamma claims national roots: designed in Turin, developed in Italy, and produced in Melfi. A symbol for a brand celebrating its 120th anniversary.
This 4.67-meter fastback crossover is based on a widely shared architecture: the STLA Medium platform. It also equips the Peugeot 3008 and 5008, Opel Grandland, Citroën C5 Aircross, Jeep Compass, and DS N°7 and N°8. The last three even share its Italian factory. Many cousins are likely to attract the same drivers.
The identity asset?
To emerge, the Gamma presents solid arguments. The hybrid promises more than 1,000 kilometers of total range. The electric offer includes a 230 hp version boasting up to 540 kilometers, a 245 hp variant aiming for 740 kilometers, and an all-wheel-drive 375 hp model credited with 675 kilometers. Note: maximum power and maximum range correspond to two different versions.
The question of price remains. No French pricing for the Gamma could be confirmed as of September 17. Therefore, it is impossible to assert that it will be cheaper than its cousins. However, the DS N°7 provides a benchmark with a launch price of 43,900 euros for the hybrid. As for the DS N°8 electric, its September catalog now shows a starting price of 46,990 euros, excluding aids, compared to 59,750 euros for the Pallas trim.
This internal competition leaves little room for vague positioning. Lancia will need to justify any potential premium through style, interior ambiance, and equipment. The Gamma has the characteristics to revive the brand; its price will determine if it can also draw customers away from Peugeot and DS.
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This page is translated from the original post "Lancia Gamma : attention à ne pas se tromper de prix !" in French.
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