Tesla Continues Price Cuts on Its Cars in China
This page is translated from the original post "Tesla poursuit la baisse de prix de ses voitures en Chine" in French.
- 13/01/2024 9:12
Facing fierce competition, American manufacturer Tesla has no choice but to lower the price of its Model 3 and Model Y in China.
Two weeks after an initial reduction of about 770 euros on its new Model 3, Tesla is repeating the experiment. But this time on its two vehicles produced in China, the Model 3 and Model Y.
Initially marketed at 261,400 Yuan (33,500 euros), the Tesla Model 3 Rear-Wheel Drive drops on January 13, 2024, to 245,900 Yuan (31,500 euros). At the same time, the Long Range version decreases from 297,400 to 285,900 Yuan (from 38,200 to 36,700 euros).
From the launch of the new Model 3, Tesla had promised a price drop. The American manufacturer, let’s note, is keeping its promise. But will this approach be followed in Europe, where losing the ecological bonus in France and Germany will significantly impact sales…
Regarding the Tesla Model Y Rear-Wheel Drive, the price reduction is less significant. The entry-level model drops from 266,400 to 258,900 Yuan (from 34,200 to 33,200 euros). Lastly, while the Performance version remains unchanged, the Long Range drops from 306,400 to 299,900 Yuan (from 39,400 to 38,500 euros).
Will the Chinese sales boost during the sales period be effective, as BYD continues to gain ground?
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