Tesla Can Easily Boost Its Sales with This Technique

In its madness of differentiation, Tesla forgets the simple principles of commerce that could quickly improve its sales.

“Insanity is doing the same thing over and over again and expecting different results.” This quote from Albert Einstein fits Tesla perfectly, as it long believed its success would rely solely on word of mouth and the admiring endorsements from the press. Except that…

Except that love lasts three years, and then that state of “wonder” fades. And an automobile manufacturer, no matter how brilliant, must comply with the commercial tricks that have proven effective for centuries: advertising.

Porsche, Louis Vuitton, Richard Mille, even the most famous brands in the world adhere to this. Not to promote sales, no, but simply to strengthen their image, often in the popular subconscious.

The huge mistake of Tesla?

Out of arrogance, Tesla has always believed it was above this coarse contingency of self-promotion. However, today, and despite the constant promotions being broadcast on its commercial sites, only current Tesla customers are aware of these campaigns. Not the general public.

Why, at the time of Quotidien on TMC, is there an avalanche of automotive advertisements? Moreover, as an introduction to a show that promotes ecology, demagogic or not? Because the viewer is classified as CSP+ with very high purchasing power. This is just one example among thousands.

Tesla started, in 2023, to dip a toe into the advertising pot, particularly during the Superbowl in the United States and with targeted campaigns on Facebook, Elon Musk’s sworn enemy. Imagine the affront!

But even if Elon Musk owns the social network X, he does not use it as a low-cost tool to promote his cars.

Let us conclude with another adage: “The wise change their mind and the fool persists“. Which camp does Tesla stand in today, as its sales decline and the signals are red?

ALSO READ: The stupidity of some Tesla drivers is limitless!