This is not a joke, Polestar is arriving in France
This page is translated from the original post "Ce n’est pas un blague, Polestar arrive en France" in French.
- 22/01/2025 15:04
Finally free from its legal conflict with DS, Polestar is establishing itself in France at the end of the year! And the challenge is considerable.
The Swedish high-performance electric car brand, Polestar, officially announces its arrival in France, scheduled for summer 2025. Already present in 27 countries across three continents, the manufacturer is continuing its international expansion with the goal of accelerating the transition to 100% electric mobility.
To conquer the French market, Polestar will adopt a distribution model based on agencies and will rely on partners already well established within the Volvo network, its cousin from the Chinese Geely empire. Vehicles will be available both online via the website and in showrooms that the brand plans to open in several major French cities.
Stéphane Le Guevel, appointed General Manager of Polestar France starting in February 2025, will play a key role in this rollout. With over 30 years of experience in the automotive industry, primarily within the Stellantis group, he has led several strategic projects internationally. Since 2022, he has managed the brand in Spain and Portugal. His expertise in launching brands in new markets will be a valuable asset to ensure Polestar’s success in France.
“After three exciting years in the Iberian Peninsula, I am honored to launch Polestar in the French market at a strategic moment for the brand’s international expansion,” assures Stéphane Le Guevel. The brand envisions an ambitious mobility, combining performance, design, technology, and sustainability. We look forward to presenting our models to French customers and supporting them in their transition to electric and responsible driving.”
Michael Lohscheller, CEO of Polestar, adds: “Stéphane Le Guevel is an experienced and passionate leader, with a strong local network in France. This will be crucial in positioning Polestar in one of the largest electric vehicle markets in the world.”
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