This is the ultimate luxury according to Mercedes

Mercedes unveils at Auto Shanghai the Vision V concept, a new dimension of ultra-luxury in motion.

Mercedes has set a new goal to reinvent luxury and space with the Vision V, a spectacular breakthrough in the premium minivan segment. This new concept, revealed on April 22, 2025, at Auto Shanghai, promises a unique blend of elegance, technology, and functionality, elevating the automotive experience to new heights.

Since its launch in 1996 under the name Vito, the V-Class has come a long way. Originally designed as a compact utility vehicle, it has evolved into a high-end vehicle favored by families and professionals. In 2014, a major redesign marked its entry into the world of luxury sedans, with sophisticated styling and cutting-edge technology. Today, the Vision V marks a new step in this evolution, merging the spaciousness of a minivan with unprecedented exclusivity.

An ultra-luxury Mercedes with a ‘Vimousine’ V

With this concept, Mercedes introduces a completely redesigned lineup under the VLS nomenclature, or “Grand Limousines.” This family will include models VLE and VLS, each designed to meet the most demanding expectations, whether it be VIP shuttles, luxurious limousines, or highly versatile family vehicles. The unveiling of this concept in Shanghai is therefore no coincidence, as China is particularly fond of this type of vehicles.

The Vision V stands out with its immersive approach: an innovative digital ecosystem, advanced connectivity, and high-quality materials. Users will enjoy an intuitive interface, semi-autonomous driving features, and exceptional attention to comfort. Each journey promises to be a unique experience, surpassing expectations in luxury and practicality.

Mercedes-Benz also reinforces its commitment to sustainability. The VLE and VLS models will incorporate electric or plug-in hybrid powertrains, ensuring high performance while minimizing their ecological footprint. This electrification strategy aligns with the brand’s long-term vision, combining innovation and environmental responsibility… not to mention a good dose of star-quality luxury!

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